Benchmark analysis

A benchmark analysis gives you a picture of how your brand’s digital presence is today based on what customers write and activity in the brand’s social channels. A benchmark analysis can either be based on your own brand or we can compare your brand to one or more competitors.

As in more traditional research methods you form the questions you want to get answered with the distinction that we collect data from social media.

mediebevakning

Benchmark analysis

A benchmark analysis gives you a picture of how your brand’s digital presence is today based on what customers write and activity in the brand’s social channels. A benchmark analysis can either be based on your own brand or we can compare your brand to one or more competitors.

As in more traditional research methods you form the questions you want to get answered with the distinction that we collect data from social media.

Trademark tracker

Through a benchmark analysis we have created opportunities to measure relative movements over time. If there is a change in the numbers of positive and negative posts it can’t be explained merely with figures. We have to go through the underlying cause of the movement.

The trademark tracker allows you to listen to your customer audience in order to face it and avoid to start conversations that nobody is really interested in.

Sounds interesting?

Campaign analysis

An analysis of how a campaign has been received is a good way to follow up if the target audience responded as expected. We also encourage to measure how people write about the product or the brand before the campaign, in order to enable the target audience in a greater extent during the campaign period.

mediebevakning

Campaign analysis

An analysis of how a campaign has been received is a good way to follow up if the target audience responded as expected. We also encourage to measure how people write about the product or the brand before the campaign, in order to enable the target audience in a greater extent during the campaign period.

Opinion polls

An analysis doesn’t need not be based simply on what is written about a brand. We can also map the opinion on various issues where the search and retrieval of data is more generic, giving us an excellent opportunity to get a good picture of what people think and write about the topic.

With an analysis process made more like a qualitative study we deliver much more than just data. When we study how a topic is discussed, it is important to get the emotional aspects of the argumentation.

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